If we go by the statistics, over 5 million apps do exist collectively on both Android and iOS mobile stores. It’s also estimated that a user utilizes over 40 apps per month and spends almost three hours a day on apps installed on his phone.
App Localization: Key to Scaling Further
If you have an app, you can’t miss out on that humongous population that could be your app user one day. It becomes essential in the case when 20% of the world’s population is English speaking. This is where app localization services can help you out. Localization helps you promote your app in countries that are not native to your app’s language.
App localization plays a significant role in user engagement and user retention since mobile apps are now an important part of our daily lives. Moreover, in the startup ecosystem, apps are now being largely used for decision-making.
What App Localization is all About?
Earlier, developers and companies used app localization as a core part of their app scaling strategy. This practice is however no more relevant. Organizations have now started to integrate localization into the development process to make it an integral part of the mobile app life cycle.
Technically, app localization is the process of optimizing your mobile app for app store listings across geographical locations. You can’t miss localization if you want to make your more popular by reaching out to a global audience.
Key Steps of App Localization:
Metadata Translation
Metadata translation is an important aspect of localization. It takes the process one step further. Metadata translation involves translating the App Title, App Description, Keywords, Images, and Videos.
App Store Optimization
App store optimization (ASO) is all about optimizing your mobile app services for different stores by using localized Keywords.
Audio & Video Localization
This is another important step of the localization process where experts take care of transcription, voice-over, and subtitling of the app.
How to go for App Localization?
Follow the steps below to implement the localization.
Decide the locations:
Create a checklist for the countries where you want to make your apps available. If the app is suitable for a certain location, there is no need to waste your resources on localizing the app in other places.
Create a compelling app description:
App description can make or break your app rankings and searches in the app stores. The app description is the first thing your users read. It gives the overall understanding of what the app is all about. Write a description that’s to-the-point, specific, and includes your major keywords.
Choose the language Option:
In the app settings, choose the “Language” option. The setting goes handy when you are promoting the app in multilingual countries where users change their locations frequently. They need the app in their language. By providing them with the language option, you can enhance the overall user experience.
Redesign the app:
Last but not the least, once you are done with the app localization, go for app redesign. During localization, the length of the characters, their styling, and format change as per the language being used. This may affect the existing design and look of the app. To adopt the changes, you can go for the overall app redesign.
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